Content Marketing on a Budget

Content Marketing on a Budget

You might’ve heard of people saying that content marketing is expensive and a risky investment. There are ways in which you can provide content for your page efficiently, which indeed is expensive. But there are methods and ways through which you can minimize these costs to a great extent.

Firstly, you could create your own content. It takes almost no expense in creating your own content. Writing a minimum of one to two blogs in a week should be sufficient to help you get into it. You could even create your own personal blogs where you can publish this material.

Rather than hiring professional writers that charge you a hefty amount on an individual word basis, you could collaborate with other bloggers or content marketers. Equal exchanges of blogs or any sort of content can be beneficial for both the parties and at the same time cost efficient.

Having multiple people post on your domain is also a great strategy. You could gather content from them whilst assuring them publicity of their content via email blasts or social media. It will also help them earn more recognition.

Try and curate excellent quality content available in the market. It will  give you a nudge over other sites and also help you get higher viewership. You could go to sites like Growth hackers or Reddit to scout out good talent.

A more popular approach that you could go with is publishing infographic videos. You could pick out selected articles or popular blog posts and make decent and visually pleasing videos of them.

Note: Remember to properly cite your sources.

You could also go with a content re-usage framework. Convert your existing content into different formats like videos and podcasts and publish them in different domains. It will help you to cater to  a higher viewership and capture a more versatile demograph.


Benefits of Successful Content Marketing

First of all, content marketing takes time to bear its fruits. It is a long game. It can take from 12 – 18 months for your content to establish a satisfying platform and receive a good viewership that can convert. But once you have gone through it and generated  sufficient traffic, you can enjoy your returns in multiple ways.

The main return you will observe is the speaking opportunity. With a strong viewer base, you get higher credibility and value for your statements. Also, there will be more people you can reach out to. It will help you to expand the reach of your message and product. And it will keep accelerating as your viewership increases.

You also get to meet a lot of people. When you are exhibiting your ideas and communicating with people, without any bonds of distance, you get an opportunity to create connections with them. From your viewers and clients to potential partners and competitors. It helps you to increase your network base as well as future opportunities. You might even get opportunities to travel to different countries.

You should consider doing content marketing in different forms. Creating podcasts, vlogs or infographic videos of your text content will help you cover a larger demographic of viewers. These kinds of investments have high returns as you are diversifying your market and standing out from your competitors. And the return on your investment gets lower by time as the competition gets tougher. So don’t wait to make new investments.

You will experience a higher return from B2B (Business to Business) marketing from a sales

perspective. It can really boost sales and demand for your product. And with the B2C (Business to Customer) platform, content marketing is very useful for building up a brand. You can very easily publicize your content and get more people to follow you which will help you to create a desirable name and standard for your content.