You might’ve heard of people saying that content marketing is expensive and a risky investment. There are ways in which you can provide content for your page efficiently, which indeed is expensive. But there are methods and ways through which you can minimize these costs to a great extent.
Firstly, you could create your own content. It takes almost no expense in creating your own content. Writing a minimum of one to two blogs in a week should be sufficient to help you get into it. You could even create your own personal blogs where you can publish this material.
Rather than hiring professional writers that charge you a hefty amount on an individual word basis, you could collaborate with other bloggers or content marketers. Equal exchanges of blogs or any sort of content can be beneficial for both the parties and at the same time cost efficient.
Having multiple people post on your domain is also a great strategy. You could gather content from them whilst assuring them publicity of their content via email blasts or social media. It will also help them earn more recognition.
Try and curate excellent quality content available in the market. It will give you a nudge over other sites and also help you get higher viewership. You could go to sites like Growth hackers or Reddit to scout out good talent.
A more popular approach that you could go with is publishing infographic videos. You could pick out selected articles or popular blog posts and make decent and visually pleasing videos of them.
Note: Remember to properly cite your sources.
You could also go with a content re-usage framework. Convert your existing content into different formats like videos and podcasts and publish them in different domains. It will help you to cater to a higher viewership and capture a more versatile demograph.