SEO or PPC : which is better?

Depending on your individual goals and circumstances, you can choose between PPC and SEO.

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In PPC, advertisers pay for advertisements that display on search engine results pages. Only when an ad is clicked does an advertiser pay.

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In SEO, your website and its content are optimized so they rank higher in organic (non-paid) search engine results.

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In the end, your best approach depends on your company's specific goals, budget, timeline, and industry.

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