SEO or PPC : which is better?

Depending on your individual goals and circumstances, you can choose between PPC and SEO.

In PPC, advertisers pay for advertisements that display on search engine results pages. Only when an ad is clicked does an advertiser pay.

In SEO, your website and its content are optimized so they rank higher in organic (non-paid) search engine results.

In the end, your best approach depends on your company's specific goals, budget, timeline, and industry.

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