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Umed Abhiyan - Anmol Digital


Project Information

  • Project Name: Umed Abhiyan - A fair event for rural women’s
  • Services: Influencer Marketing campaign
  • Client Requirements: 10+ Influencers visit at the event & create a video for their social media channels to promote the event.

Umed Abhiyan

A brief description of our client and service offerings

Umed Abhiyan (MSRLM) is an independent society launched in July 2011 to implement National Rural Livelihoods Mission- Aajeevika in Maharashtra.

We have successfully executed an influencer marketing campaign with 10+ creators for Umed Abhiyan – Maharashtra State Rural Livelihoods Mission.

They have executed a fair event for rural women’s who mostly do the business from home to sell their products.

Objective of this campaign was to increase footfall in the event & help rural women’s to grow.

Influencer Marketing  – In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a transformative force that drives engagement, builds trust, and propels brands to new heights.