Five ways to cut down Google AdWords cost

Availing yourself of Google AdWords can bring in a lot of traffic to your website but can also take a huge toll on your pockets, putting a lot of strain on your budget.  And top of that, not all the clicks that you pay for will turn into leads or customers as some of them can be misclicks. So, should you stop using Google AdWords? No, definitely not.  It’s a good advertising service and if used correctly can be lucrative for you and your company. In this post, you will learn about the five ways that you can use to cut down Google Adwords cost and save some penny. Cutting down Adword’s cost is a tricky task but is worth the effort as a penny saved is a penny earned.

• Appropriate Ad Scheduling and targeting Right Locations: When it comes to Adwords ads, selecting right time and the right location to display your ads can be a make or break decision. Suppose you are running a pizza delivering service, which is active from 9 am to 9 pm, in Mumbai. There is no point in displaying your ads before 9 am and after 9 pm when you won’t be delivering any pizzas. So, rather creating an ad campaign that runs 24/7, you should only target the time period which you think will benefit your company, leading to a low priced PPC (Pay Per Click) campaign. The same thing goes for the location. If your organization operates only in India, then you are wasting your money by making it accessible to the customers staying outside India.
• Achieve High-Quality Score: You must always strive to achieve a high-quality score for your ad by optimizing the page content, using relevant keywords, targeting appropriate location and improve the quality of the landing page. Google rewards high-quality score websites by lowering the PPC costs, improving its ad position in the search engine result pages.
• A keyword match type tells Google how aggressively or restrictively to match your advertisements to keyword searches when you start a text ad in AdWords PPC. A broad match may be selected, a modified broad match, a phrase match, or an exact match may be selected. The broad match type is comparatively cheaper than the exact match type but is not that effective in getting rid of the competitors. If you are sure that a certain keyword works for you, then you can go for the exact match type. If not, it will be better to go with a relatively broad match type keyword.
• Analysing bounce Rates: By linking your AdWords account with Analytics account, you can know which keywords are working well in bringing in traffic and which keywords have high bounce rates. You should avoid bidding for the keywords with high bounce rates which will eventually result in cost-cutting.
• Use negative keywords: Negative keywords are the most underrated and underused tools used to cut down PPC costs. By using negative keywords, you can filter out the audience, which is not targeted, hence saving money. For example, assume that your company makes back covers for phones, but it doesn’t make covers for iPhones. So, you can put the iPhone into negative keywords so that the people who are looking only for iPhone cover won’t come across your link, saving you from unnecessary clicks.