LinkedIn Marketing

There are many tools out there that can help you with marketing and generate leads to your content, and out of these tools, there is one tool that is highly underrated and underused: Linkedin, a social network for professionals. This post will tell you about how you can use Linkedin for marketing and expanding your network. If you are wondering why you have to bother about LinkedIn when you got other tools like Facebook advertising and Google Adwords, the answer to that is pretty simple: In today’s world, competition is tense and leaving a tool unused can cost you more than you can imagine.

Before you can start generating leads and start attracting other profiles to your account, you need to make sure that your LinkedIn profile is complete and up to date. Nothing can be worst than having an incomplete, shabby looking bio that would make people question your credibility. Another thing you should avoid is having a general-looking profile. Sure it would bring in more views but you won’t get you the right type of people. So, be specific. If your company is into publishing books, just don’t write that publish books, duh. Tell people what kind of books your company publishes, inform them about the categories, the platforms you use. Be specific. That will bring in the right leads, increasing the conversion rate.

There is a section in LinkedIn called Projects. Here you can add your projects like podcasts, applications and blogs to increase your credibility.

Once you have created a solid looking profile, you can turn your attention to the other LinkedIn tools like one-click form fill outs. The site introduced this tool in 2016, using which you can have a button embedded into your LinkedIn page so that your leads can fill all their information without actually filling any form—all they need to do is click a button and all their information will be copied and transferred to you which you can use to create email lists.

Joining groups in LinkedIn can be another way of generating leads. Join groups that interest you or that comes under your line of work. Doing so will bring you closer to your potential customers. Don’t be afraid to visit the profiles of the people in the groups you joined. This is done so that the others will know about you and may even visit your profile. Once you start getting visits, start adding the people, who visited your profile, into your contacts and then message them whenever you get the time. Don’t forget to build a relationship first before you promote or advertise yourself to people. Interact will people because interaction is the key. Answer their questions. Share blogs that will be of some value to your potential customers.

And the last thing you want to consider on LinkedIn is upgrading your account so that you can use more tools provided by LinkedIn to promote your profile and analyse conversion rates and other statistics. With that, this post concludes. Now all you got to do is open your LinkedIn page and start adding people and building those leads!