Content Marketing on a Budget

Content Marketing on a Budget

by with No Comment Content MarketingMarketing

You might’ve heard of people saying that content marketing is expensive and a risky investment. There are ways in which you can provide content for your page efficiently, which indeed is expensive. But there are methods and ways through which you can minimize these costs to a great extent.

Firstly, you could create your own content. It takes almost no expense in creating your own content. Writing a minimum of one to two blogs in a week should be sufficient to help you get into it. You could even create your own personal blogs where you can publish this material.

Rather than hiring professional writers that charge you a hefty amount on an individual word basis, you could collaborate with other bloggers or content marketers. Equal exchanges of blogs or any sort of content can be beneficial for both the parties and at the same time cost efficient.

Having multiple people post on your domain is also a great strategy. You could gather content from them whilst assuring them publicity of their content via email blasts or social media. It will also help them earn more recognition.

Try and curate excellent quality content available in the market. It will  give you a nudge over other sites and also help you get higher viewership. You could go to sites like Growth hackers or Reddit to scout out good talent.

A more popular approach that you could go with is publishing infographic videos. You could pick out selected articles or popular blog posts and make decent and visually pleasing videos of them.

Note: Remember to properly cite your sources.

You could also go with a content re-usage framework. Convert your existing content into different formats like videos and podcasts and publish them in different domains. It will help you to cater to  a higher viewership and capture a more versatile demograph.

Strategies to increase your social media traffic

Strategies to increase your social media traffic

by with No Comment MarketingMarketing StrategiesSocial Media Optimization

The most basic and highly rewarding strategy to increase your social media traffic would be to cross-link your content over different platforms. Say if you have a content posted on Facebook, you can share the link to that particular content on your Instagram profile. You can even cross-link between similar contents on the same platform.

This way, you are drawing your audience from different platforms and integrating them. People who are active on Instagram are ushered to Facebook and so are their followers. It helps your audience to see the versatility you have to offer and how detailed your content is. Your audience will be promoted to share your content and vouch for you.

Paid advertisement is also a very helpful medium. Advertisements are the best means to inform your potential audience about your content. You can draw an exponential amount of crowd through them.

Social media platforms generate the most revenue from their advertisements, so they pay special attention to making their users’ ads work. The prices for ads are not the same all over, if you don’t want to spend a lot, you can select the platforms where ads are relatively cheap. For example, Twitter charges about 1-3 pennies per view for a page. So that can be a good starting point for your company.

Initially concentrate on getting more clicks through your ads so that more and more people know about your content. You can use your best articles to do so, and keep publicizing them from time to time.

Another useful technique is to block a certain section of your content and ask the viewer to share or Tweet that specific article in order to gain excess to that restricted part. It is similar to content upgrade but rather than asking for their email id’s, you instantaneously use your viewer to attract new traffic.

Once the viewer shares your content, people who follow that specific viewer will also be intrigued to see your content. This way you can easily increase your traffic by 8 – 10 times. There are various online tools that can help you in promoting your content. You can use Meet Edgar to periodically promote your evergreen content. You can even use tools like If This, Then That or Zapier, who automatically post your new content throughout different platforms.

Influencer Marketing Campaign Successful Tips

Influencer Marketing Campaign Successful Tips

by with No Comment Digital MarketingInfluencer Marketing
  1. Identify the right influencers: Look for influencers who have a large following in your target audience and who align with your brand values.
  2. Set clear goals and objectives: Clearly define what you want to achieve from the campaign, such as increased brand awareness or sales.
  3. Develop a strong partnership: Build a strong relationship with the influencer to ensure that the content produced is authentic and aligned with your brand.
  4. Use creative and engaging content: Influencer-generated content should be engaging and relevant to their followers.
  5. Measure and track performance: Use tools to track the campaign’s performance and measure its effectiveness in achieving your goals.
  6. Provide influencers with guidelines: Providing influencers with guidelines to follow will help ensure that the content aligns with your brand’s message.
  7. Be authentic: Influencer marketing is most successful when it feels genuine. Be sure to be consistent in your message and branding across the marketing campaign.
  8. Leverage user-generated content: Encourage customers to share their own content featuring your brand to increase authenticity and reach.
  9. Continuously optimize: Continuously evaluating and optimizing your campaign, as well as testing new strategies and tactics, can help you maximize your results.
  10. Engage with audience: Communicate and engage with the audience that influencer has built and leverage them by building deeper relationship.
10 Things To Avoid Your Email Marketing Mails To Get Into Spam - Anmol Digital

10 Things To Avoid Your Email Marketing Mails To Get Into Spam

by with No Comment Email Marketing

Imagine being in your office, middle of the day, loaded with work and a constantly buzzing mobile. After a while, you annoyingly check your phone, only to find yourself tons of email notifications from brands you don’t even recognize. Your obvious action would be either marking them as read of deleting them without checking. This is the kind of bad email marketing that has taken a toll on possibly the best marketing tool. Email Marketing is probably the most underrated but most rewarding form of marketing in terms of ROI. According to Hubspot, if you invest 1Rs into Email Marketing, the return in Rs.43! That’s how effective it can be on your returns, if executed correctly.

Here are 10 things to avoid your emails from getting into spam.

  • Before sending out your emails, check for your SPAM SCORE. There are lot of free and paid tools available online to help you determine your spam score. Eg., glockapps.com, mail-tester.com etc.
  • Check for grammatical errors and punctuation marks, as they can cause your mail to be spammed.
  • Check if your domain name is already blacklisted. If this is the case, no matter how good your emails are, they very inadvertently go into spam.
  • The Subject Line should be crisp and clear. Do not try to be very funky or write misleading subject lines just to catch user attention. The more simple and clear your subject, the more chances of your user opening up the mail.
  • Ideally your subject should be under 45 characters. DO NOT use more than 1 exclamation mark in your subject.
  • Don’t use all capital letters in your subject. This triggers the spam filter.
  • Avoid using too many links or restricted keywords in the body text to avoid spam. The message in your mail should be simple and effective, with a clear call to action that you would like your users to take.Do not beat around the bush with long descriptive texts as no one has the time to read a story while at work.
  • Avoid using phrases like ‘to unsubscribe” or “to opt out” in your body text. This triggers the spam filter too.
  • Use the “bcc” function when sending out mails to multiple users at a time. Check for “bad emails” in your email list. Bad emails ids are the ones that are not genuine or the user inbox is full. Basically, any email id which would cause a bounce is called a bad email.
  • And last but not the least, treat your users inbox as your own inbox and have some empathy. Do not overburden your user with a series of meaningless emails. Only send out mails regarding things your users would genuinely be interested in.

That is how you design an effective email marketing campaign that works!