Instagram has gained huge popularity over the last couple of years and continues to grow its number of users every day. People from all around the world use this site not only to follow their friends’ posts, but also to check out what the latest trends are and what the celebrities have been up to. With the presence of pages that are solely devoted to selling their product on instagram, it is indeed the heaven for marketers and business-owners.

So how can you utilize Instagram to your advantage?

If you are a regular user of the app, you may have witnessed how in between two stories from different page, Instagram sneakily places an ad? That is exactly what Instagram story ad is. Although it is extremely easy to create, there lies the possibility of how relevant the ad is to the viewer.

When you are posting ads on Instagram, make them look like any other stories posted by the general public. These kind of ads sneak up on your followers and make them get the idea behind the ad while not appearing as an ad at all. For this, we suggest you make it ads which are inspired from the most general events of daily life, or by showing the use of your product in a common day-to-day event, without making it seem like you’re trying to make them buy it.

You may have noticed how makeup and beauty gurus subtly ad using a product to better the quality of their hair or skin. That is exactly how you must make your ads- subtly convey your point.

Instagram does not put much emphasis on the relevance of ads to its users. Therefore, the best solution is to make your ad appear as neutral in nature as possible, which appeals most to your followers.

Having all that said, do not expect your ads to show results immediately after posting your ads. Give it time. The longer you run your ads, the higher visibility it gets on the social media platform.